Greetings from Podcamp Ohio
Hello everyone. I know it’s been awhile since I have updated, but getting back into the swing of professional productivity while balancing personal issues has been a bit taxing. This doesn’t mean I haven’t been active here does not mean I have not been actively planning, promoting and pushing forward offline. And one such planning, promoting, pushing forward effort was attending Ohio’s second annual Podcamp, organized by Angelo Mandato, Co-founder of Spaceblue.
Billed as the “new media unconference for Ohio”, Podcamp Ohio extends the brainchild of Christopher S. Penn and Chris Brogan who kicked the podcamping phenomenon off in Boston in 2006. Now while the name of the event makes one assume it is primarily geared towards podcasting, Podcamp is designed to provide proponents of new media (Blogs, Microblogs, Vlogs, and Podcasts) with tools to help make their broadcasting efforts or experience pop!
Being that I’m connected to a plethora of individuals who maintain new media mediums, I have heard about Podcamp repeatedly over the years. Last year Doug Ramsey (Sunday Soundtrack) and Kenya Allmond introduced me to the concept by Tweeting and Blogging about Podcamp DC, and this year Dantrel (Friday Favecast) and Evelyn (Cre8eve Touch Photography) Robinson continued the tradition with sharings about Podcamp Houston. With the four of them being more new media oriented that I am, I assumed you had to be a technophile in order to benefit from the events. However, considering I run four Blogs in addition to being an editor and e-Publisher, when I heard about Podcamp Ohio I figured it would be worth my while to attend one or two of the sessions. The way I saw it, if the event did turn out to be above my head tech-wise, I could at least network with others who could help me expand my knowledge and reach. And with the great bargain of free registration, I didn’t see where I’d be losing one way or the other.
Accompanied by Emanuel C. Wallace of Eva Noslen Photography, I arrived “fashionably” late to the festivities (around lunch time) — which were held in the Mendenhall Laboratory on OSU’s campus — signed in, received my swag and proceeded to pick out which sessions I’d attend after lunch break. My intentions were to bone up on all the marketing and promoting techniques I possibly could while I was there, so I checked off the sessions of interests, then went on to enjoy a lovely Mexican meal courtesy of Qdoba which I was not expecting at all. Great choice, by the way. Very tasty.
After lunch the bulk of attendees congregated outside Mendenhall to chat, exchange thoughts on earlier sessions, gather information for their personal coverage of the event and to just enjoy the sunshine. The energy emanating from the differing personalities was inspiring and electric, buzzing with the excitement of sharing vital knowledge to help and be helped. From the uber seasoned Blogger and veteran Podcaster to the serial Twitterer and occasional Vlogger, each of us represented a niche market for the progression of new media with a united vision to connect our varying sources. Just to be there among so many creative minds was an inspiration, and even if you maintained a “wallflower” type persona, getting caught up in the spirit of the event was inevitable. The passion was too thick not to be affected by it.
The first session I attended was “Building a Strong Brand for Your Podcast, Blog or Yourself”, conducted by Marketess CEO, Krista Neher. A professional Blogger with an extensive and impressive background in brand marketing, Krista shared with us the five steps necessary for building your personal trademark as a Blogger, Podcaster or other new media developer. Lively in her approach, and very knowledgeable in the content she presented, Ms. Neher advised us of the importance of first knowing who you are and what it is about you that you are trying to present via your social networking mediums. It is from there that your brand gets its foundation, and you have a more solid idea of the audience you need to pitch your brand to. Krista’s presentation was elementally Marketing 101, made personable by her ability to interact with us instead of simply presenting analytics and statistics.
The next session was “Using Social Media to Get a Job”, presented by InfoTrust’s VP of Social Media, Michael Loban. For me, this session presented a two-fold promise of 1. teaching me how to use social media sites to find a “day job” to help finance my entrepreneurial goals, and 2. showing me tools that I can use to conduct market research to strengthen TGP’s foundation. While Mr. Loban’s approach was more fast paced and not as interactive as Krista’s, the information he provided was no less beneficial. Listing various sites which helped streamline the process of keeping job search profiles updated and provided statistical information on prospective employers, Michael shared tips on how to use keywords to help place your resume at the head of the eRecruiting class.
The subsequent session, “Twitter Tools for Business”, conducted by Wendy Suto, the President of Search Circus, expanded Michael’s presentation by offering similar techniques by way of SEO marketing. Keyword usage was the focus of Ms. Suto’s offering, as she shared ways for business owners to market their brand by means of auto Tweeting, using such sites as Tweetlater.com. To find keywords that worked best, Wendy suggested a list of sites which would generate statistics of key phrases used most often via Twitter, such as Tweetbeeps.com which works simple to Google Alerts. What I liked best about this session was the use of real time Internet demonstrations that corresponded with Wendy’s suggestions.
And last, but definitely not least, the last session of the day, “How Social is Too Social”, conducted by Life Enthusiast, Kristen Beireis of Amazing Steps Coaching. Admittedly, all of the sessions I attended were informative, but Kristen brought the fun along with hers. Guided only by her iTouch outline notes, Ms. Beireis led a small group of maybe ten attendees in a round table discussion of the importance of content appropriateness. She started each of her point with a question, encouraging us to not only interact with one another as a way to break the ice, but to “see” how each related to our Net sharings. Whether for personal or professional use, Kristen provided us with tools to help determine how we could best create our image via our content, and ensure that our “brand” was directed at the proper audience via the proper platform. After approximately two hours of sitting and listening, this session was indeed refreshing because we were directly engaging one another in a “brainstorming” type way.
Podcamp Ohio ended on a very upbeat note, gathering all the participants into the auditorium for prize giveaways — which got a little jabberwocky because so many of the winners left previous to this point — and to thank this year’s sponsors, volunteers and attendees. It had proven to be a long day for those who’d arrived at 8:30 and remained through to the end, but the air of excitement was still prevalent as Angelo brought the technopalooza to a close. Although I had only planned to stay for maybe a session or two, I am very glad I was able to stay for the entire second half because I learned a lot. I didn’t get to network with as many people as I would have liked, but I left with tons of information and an eagerness to return next year.
Desire visuals? Visit my Podcamp Ohio Flickr Set.
Thank you Angelo for coordinating a fun and worthwhile event, and to everyone else who worked to make my Podcamp debut a good one.

][originally published in The Essence Ezine ][
][ originally published in The Essence Ezine ][
][ originally published in The Essence Ezine ][

